Mobile Billboard Advertising Advantages
Perception Research Studies, in a 1999 study commissioned by the Outdoor Advertising Association of America, found that:
- 70% of boards within the passenger’s field of vision were examined.
Of this group, 63% of boards are likely to be read.
- 26% of respondents stated that the advertising would influence their
purchase decision.
- When it came to tri-action signs it was found that:
91% of passengers examined the tri-action, with 87% likely to read the tri-action.
In their study on mobile advertising, 3M found that 91% of the target audience noticed text and graphics on truck advertising
Market research conducted by the Transportation Advertising Council of America (TACA) and published in the July 2002 issue of Outdoor Advertising magazine revealed that ad messages on outdoor mobile billboards have a 97% recall rate, and that 96% of respondents said mobile is more effective than traditional outdoor advertising.
As reported in Signs of the Times October 2000 issue, transit messages affixed to moving vehicles are becoming increasingly popular among outdoor advertisers...due to "the constrained message processing time and variety seeking consumers," (Outdoor Advertising: The Brand Communication Medium of the 21st Century).
The Point of Purchase Institute in Washington, D.C has said, “Displays using motion have been determined to be the most effective in both product sales and consumer awareness.”